Big Bucks
Vegetarians, beware: Georgia's gone to the birds.
The Atlanta Journal-Constitution reported not one, but two chicken chains are putting their eggs in the Peach State’s basket.
California-based El Pollo Loco has announced plans to open 50 locations in metro Atlanta within the next six years. The popular West Coast chain, known for its citrus-marinated chicken roasted over an open flame, is expanding for the first time into the Southeast with seven stores planned for this year. Not to be left out, Charlotte-based Bojangles Restaurants has announced it will open another 15 of its Cajun-themed fried chicken joints in metro Atlanta during the next three years. The new stores are part of a push to open at least 80 new locations in major Georgia cities, including Savannah and Macon, by 2012.
Despite the presence of several major fast-food chicken chains including Mrs. Winner's, Popeyes, Church's and Chick-fil-A, executives at El Pollo Loco and Bojangles insist there is room to grow in metro Atlanta because quick-serve restaurants here generally outperform their counterparts in other parts of the country.
"Other chicken chains have reported that Georgia is among ... their best markets," said Eric Newman, executive vice president of Bojangles.








