Just Leave the Ollys in LA, Please
As if Floridians didn’t have enough ways to get tanned, a well-known player is poised to enter into the bronzing brouhaha.
The Jacksonville Business Journal reported LA Sunset Tan is bringing Hollywood-style tanning to Jacksonville, Miami and Orlando. The luxury-tanning salon made famous last year by its own realty TV show about the tanning salon business on E! Entertainment Network is making Florida the first phase of a 500-unit national expansion plan that will be caught on tape during the second and third seasons of the show.
"Florida's looking to be a huge market for us," said company co-founder and CEO Devin Haman.
The success of the show on E! sparked a national expansion plan to grow from five locations in Southern California and one in Las Vegas to more than 500 locations around the nation and internationally over the next five years, Haman said. The company has already signed up an area representative that will be responsible for the hiring of franchisees to open 30 salons in the Miami area. Haman said the plan is to move up the east coast by finding area reps in Orlando, Daytona Beach and Jacksonville this year in order to have several stores open in time for filming of the second and third seasons. Haman said filming may take place in other Florida markets, including Jacksonville. Dennis Fuller, the director of franchising for Texas and the east, said he expects to sign a franchisee in Jacksonville in the next 60 days and that the first location in Jacksonville, which will also be the second or third location in the state, could be open in four or five months. Fuller expects to develop six or seven locations in Jacksonville over the next five years.
LA Sunset Tan services tanning bed sessions, sunless auto-bronzer, custom air-brushing and in-home services. Single tanning sessions range from $20 to $150 depending on the service and last about up to nine days. The company just launched an indoor tanning salon product line, clothing and swimwear lines and is preparing to launch an outdoor tanning products line.








