Ready to Deliver

What does an expectant mother crave more than a tuna and peanut butter sandwich or chocolate-covered brussel sprouts? Fashion, of course.

MarketWatch reported Dallas-based Pickles & Ice Cream, the largest maternity clothing franchise in the U.S., is once again expanding; its latest boutique is expected to open this fall in Brooklyn. Known for bringing fun and fashion to expectant moms across Texas and the South, the first New York location will introduce Tri-State moms-to-be to the best of both worlds – New York style with Southern hospitality – to deliver designer maternity apparel and nursing essentials.

All Pickles & Ice Cream owners are women who have been pregnant, given birth and are now helping the next group of expectant mothers in any way they can. This way, questions can be answered and advice can be given based on real-life experience. Use that Lamaze training and let out a sigh of relief: it sounds like they’ll know the difference between an empire waist gown and a formless muu muu.