Martinizing has been the gold standard in dry cleaning since its inception in 1949 and is expanding its presence further with the recent acquisition of Minneapolis-based Dry Cleaning Station.
American Drycleaner reported that according to Jerry Laesser, Martinizing’s vice president of marketing and development, it’s anticipated that a combination of 10 Dry Cleaning Station full-service plants will initially convert to the Martinizing brand in four markets, including Denver; Southern California; Tulsa, Okla.; and Minneapolis, with other markets to follow. Martinizing will expand its brand into new markets and rebrand existing Dry Cleaning Station locations as Martinizing centers; stores in markets with existing Martinizing locations will retain the Dry Cleaning Station name.
“People may be cutting back on luxuries, but they will never give up their dry cleaning,” said Laesser. “By joining forces with Dry Cleaning Station, Martinizing is giving its customers the confidence that they will receive the best service possible at all times.”
Photo: Martinizing's Jerry Laesser.
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