Have you struck out in an attempt to grow your business? If so, step back up to the plate and let Joe Luis and Rob Nash show you how to swing for the fences.
The Boston Business Journal reported the former minor league ball players have a hit with Extra Innings, their 13-year-old indoor baseball and softball training centers. Since opening their first location in 1996, Nash and Luis have grown the company to 38 locations in 16 states and plan to add 13 new locations this year. The expansion is the result of a successful franchising program that Luis and Nash launched in 2004.
Extra Innings’ system-wide revenue grew to approximately $14.5 million in 2008 from $9.8 million in 2007. The company expects to bring in about $18.7 million this year. Their offerings range from $1 for 12 pitches to $495 for a year-long program including summer camp and five private lessons but Extra Innings currently derives about 57 percent of its revenue, on average, from its on-site pro shops. To complete the retail component, Luis and Nash launched an e-commerce site, ShopExtraInnings.com in May, which Nash predicts will generate over $1 million in 2010. “It doesn’t make sense for our customers to go elsewhere for their equipment,” said Nash. “And, we want to provide more revenue streams to ensure the success of the franchisees and further grow the system.”
As for their wildly successful franchising program, Nash said, ”We had friends and customers coming in to [our facility in] Middleton all the time, saying, ‘What a great idea. Teach me how to do this.’ So we thought, we could probably teach people how to do this and develop some buying power with vendors and further develop our operational systems. Jim Wolff, an Extra Innings franchisee in Indianapolis, said that the Extra Innings team has been with him every step of the way – a support system responsible for all locations’ past, present and future success.
Photos from top left: Joe Luis; Rob Nash.
