Mcdonald's shares improve with dumping of Chipotle; Wendy's hopes to do the same with Baja Fresh
The Chicago Tribune reports today that McDonald's stock has risen more than 25 percent since mid-July. Store sales are up due to new menu items such as premium coffee and the chicken snack wrap. Also attributing to the increase was the completion of McDonald's sale of its stake in Chipotle Mexican Grill Inc. Chipotle is still thriving though. Since the chain went public in January, its stock gained $22 to close at $44. It closed at $57.23 Thursday
Wendy's also made news yesterday with the announcement that it would be selling Baja Fresh Mexican Grill chain to a group led by California investor David Kim, a Cinnabon franchisee and owner of the Sweet Factory candy stores. The most shocking part of this story? Wendy's paid $275 million for Baja Fresh in 2002; Kim purchased the chain for $31 million. Unlike Chipotle, Baja has been a failure as can be seen by the bargain basement sale price.
While the impact of this sale will not be immediate in terms of sales numbers, Wendy's is hoping to continue its forward momentum. The chain recently completed its sale of Canada's Tim Hortons. Other moves to increase sales over the next couple of years include adding breakfast, the introduction of a new double melt hamburger and spending $85 million on company-owned store renovations and incentives for franchisees to do the same.
