Independence Day weekend is almost here, which means countless individuals will be hitting the beach to soak up some sun and have some fun. Before setting foot on the sand, however, consider the effects those UV rays can have on your skin.
"There's been much debate over the 'right' amount of UV exposure but despite statistics, many people still want that summer glow," said Todd Beckman, founder and CEO of The Tan Company, one of the fastest growing tanning chains in the U.S. "Research shows that vitamin D plays a huge role in overall health and those with low vitamin D levels have double the risk of dying from heart disease and other causes over an eight-year period. However, this is a clear case of where you can get too much of a good thing. It's imperative to take precautions any time you tan, especially when skin hasn't been exposed to UV rays in some time like this long winter. Protecting your skin during indoor and outdoor exposure should be your number one priority no matter your age."
Here are some tips from Beckman and his network of certified skincare consultants on tanning the right way this Independence Day weekend:
1. Slather on sunscreen. Apply a lotion with at least SPF 15 a minimum of 30 minutes before exposure and reapply after swimming or towel-drying - even if the product is waterproof.
2. Protect eyes and lips. Closing your eyes while tanning isn't enough; opt for FDA-compliant eyewear instead. The same goes for lips: They produce less melanin so slick on balm with SPF every time you tan.
3. Build a base. To ensure an even tan, begin by exfoliating skin and consider a few initial indoor tanning sessions: The gradual exposure can prevent a painful sunburn.
4. Note medications and family histories. Certain medications can increase the likelihood of a burn. Discuss their possible effects as well as any abnormal moles or family history of skin cancer with your physician before UV exposure.
Photo: Tan Company founder and CEO Todd Beckman.
Advice Fit for (and from!) a King
- Franchises don't come cheap. The cost can start at $15,000 for small, home-based operations, and go well into six figures for more established chains.
- Don't break the mold. If you want to create your own business model, then franchising may not be for you, because you'll likely have to follow a rigid framework for how the business should be run.
- Watch out for scams. Do your due diligence when choosing a franchise, because the industry is rife with scammers and default rates are at about 25 percent, according to recent data from the Small Business Administration.
Bearing in mind the above considerations, Libava says if you find a concept that fits your skill set and involves something you actually enjoy doing, going the franchise route can be a lucrative and rewarding entrepreneurial option; just be sure it’s something you can commit your heart and soul to working at every day. Here are a few more recommendations before signing on the dotted line:
- Have funding to cover you for the first year or two.
- Talk to other franchisees, past and present.
- Review the Franchise Disclosure Document that includes all the financials on the company.
Posted on September 18, 2009 in Expert Commentary, Franchise Consultants, Tips | Permalink | Comments (1) | TrackBack (0)